Your logo is the face of your business, but it needs to work across all platforms and media. Whether it’s on your website, social media, or business cards, here are six things to think about when creating or selecting your logo:
1. Simplicity is Key
A simple logo is easier to recognize and more versatile. Avoid adding too many elements or complicated details. Think of famous logos like Nike’s swoosh—clean, simple, and instantly recognizable.
2. Avoid Background Images
Keep your logo on a transparent background so it can be placed anywhere. A logo with a background image can make it hard to use on different colored backgrounds, and it doesn’t look professional in all settings.
3. Think About Size and Shape
Your logo will appear in different sizes on different platforms (like social media). Choose something that works at both small sizes (like Instagram profile pictures) and larger formats (like banners). Avoid making it too wide or tall—square or circular logos often work best for versatility.
4. Ensure Readability
If your logo contains text, make sure it’s readable at all sizes. Try shrinking your logo down to see if you can still read the text. If it’s hard to read when small, consider making the font bigger or simplifying the design.
5. Use Colors Wisely
Your logo should look good in color and black and white. Test it in different shades and backgrounds to make sure it stands out everywhere. You don’t want to lose details or have it blend into the background on certain websites or print materials.
6. Check Licensing & Rights
If you’re using images, icons, or fonts in your logo, make sure you have the proper licensing. You can’t just take any image off the internet—using copyrighted material without permission can lead to legal issues. Always make sure you own the rights to all the elements of your logo or use royalty-free, properly licensed content.
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