Your Bosses’ Dog

Digital Smartarse
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[vc_row][vc_column][vc_column_text]As the title of this blog suggests there is an issue with this strange obsession we all have with our bosses’ dog and the bosses’ sporting prowess. We also can’t stop ourselves from filling our web pages with Mission Statements and the ever popular ‘Vision’ all which normally over powers the good stuff – your ‘CONTENT’.[/vc_column_text][vc_empty_space][content_box style=”style2″ icon=”icon-emo-shoot”]I wrote this blog post when I was working in the MOD running the extranet site. The audience may have changed but the message is the same – focus on your content.[/content_box][vc_empty_space][vc_column_text]Who Cares?

That should be your first question when deciding on what you should be publishing to the internet (or Intranet for that matter).

If you’re responsible for producing the rules and regulations regarding a person eligibility to receive a certain type of allowance the key information is how to claim and who can claim, nobody cares if the person in charge of the department that decides on those decisions likes to play rugby or has an amazing stamp collection.

If the MOD Built the BBC Website

To illustrate my point lets imagine that the BBC home page has been redesigned using the same principles employed when building pages on the Defence Intranet.

Most of the page would be taken up with pictures of the board members and there would be several large links taking you to a comprehensive overview of the processes involved with managing the BBC

In the top right hand corner under related links would be some very small text links which take you to live coverage of Wimbledon and the latest cricket scores.

Do the right thing

If you have some good content, if you’ve been slaving away over some policy that you want to publisise instead of creating a big website for your organisation that you can hide that content away in, why not write a blog post for one of the blogs within the Defence Gateway.

All you need to do is provide the text and any supporting documents (if they’re not already in the Reference Portal) and be willing to field any question or comments that get posted to your blog item.

If your post is successful you can even take control of a specific category within the blog and add further blogs when you need to.[/vc_column_text][/vc_column][/vc_row]

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