Web Design Not Magic

Digital Smartarse
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[vc_row][vc_column][vc_column_text]This isn’t a rant but it may turn into one, and potentially the title could be changed to ‘Your Products Deserve More’.

As a web designer the ultimate goal of anything I do is to increase the number of interactions between you and your potential customers, a desire I would assume is shared by all. The last couple of sites I’ve created have had a problem which if you examine the goals of the site you wouldn’t expect. One of the key elements of any design is the imagery used to support the content and when you are passionate about a product or service it’s sometimes surprising the quality of imagery you get to support the written words.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][blockquote author=”Robert Capa”]If Your Pictures Aren’t Good Enough, You Aren’t Close Enough.[/blockquote][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]So what can you do to help your poor web designer build you a better site?

It’s very simple, any image you want to use ask yourself “does this image convey the quality of my products or services”? If the answer is yes then those images should be good enough for your site. If any of those images are going to be used on their own as part of a header graphic or banner advert you need to be certain that they can stand alone with no explanation, so if you create products from scratch or alter other people products don’t use images of products that are not 100% finished.

From a design point of view I’d be looking for high-resolution good quality images and if possible any items or products should be lit well when photographed. Well lit images are made possible with a small amount of tech, you could get away with a cardboard box, a white sheet and a mobile phone but if you have a bit more cash the Foldio: Foldable Light Box for Smartphone Photography is the product to have.

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